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Media information 03.03.2006 |
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| Anti-litter ambassador tours Motor Show Zurich/Geneva, 3 March 2006: Switzerland's first anti-litter ambassador, Urs Freuler, has taken his campaign from Zurich to the French-speaking part of the country, beginning with the Geneva Motor Show from March 2 to March 12. Freuler is doggedly continuing his mission, constantly reminding visitors not to be careless when disposing of their rubbish. Amid the many fast and fancy cars there could hardly be a nobler setting. |
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The national campaigner in the fight against the littering of take-away packaging, drinks containers, cigarette ends and newspapers, etc. has already reminded hundreds of passers-by around Lake Zurich and at the city's main railway station that nothing, absolutely nothing, should be thrown on the ground. Now he is taking the campaign against litter on streets and squares, together with his trendy mobile recycling cart, to the French-speaking part of the country, where he will be educating people and appealing to their sense of responsibility. Freuler's first stop is the Geneva Motor Show. And he is delighted with the experiences of the first few hours, saying: "Visitors to the motor show are exercising more care and making frequent use of the rubbish bins and separate collection points for drinks cans or PET bottles to dispose of their personal waste." It is to be hoped that this behaviour will continue for the rest of the show. The force behind the anti-litter offensive is the IGORA Co-Operative for Aluminium Recycling, a nationwide recycling organisation. Spokesperson Dani Frischknecht hopes the campaign will raise awareness for a cleaner environment and further improve recycling rates for aluminium drinks cans. Nine out of ten are already collected; the target is a 100% recycling rate. To achieve this, much is being done at the Motor Show. Alongside the anti-litter ambassador, a team of 20 students from the University of Geneva are collecting any cans they find lying around in the exhibition halls and walkways and taking them to the Serbeco materials recovery facility in Geneva, from where they will be sent to recycling plants near the border. Contact: Daniel Frischknecht or Mirco Zanré. Telephone: +41 44 387 50 10
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